Sekonda

Sekonda is a long-standing British-designed brand established in 1966. We take pride in our original and ongoing goal of providing simply great, stylish watches at affordable/accessible prices.

Sekonda began with a small collection of mechanical watches, and soon became a household name. In the late 70s, the world embraced new electronic technology and Sekonda switched from producing mechanical watches to quartz battery models.

Sekonda became a big household name in the 70s and 80s thanks to the campaign ‘beware of expensive imitations’. This is where we were able to have a little fun with the luxury end of the watch market. In 1988, Sekonda became the UK’s bestselling volume brand and held this title for decades.

Sekonda is well positioned in the fashion watch segment of the global travel retail market after 30 years of trading with international travel partners. Some of our longest standing retail partners include: Dufry (Avolta), Lagardere Travel Retail, Lotte Duty Free, ARI, EasyJet and Jet2. Our retail partners work very closely with our merchandising teams to plan travel collections in line with traveller profiles.

The brand is currently listed in over 170 travel trade outlets covering 75 countries, as well as being present on-board more than 100 airlines and cruise ships. We see a great deal of potential by expanding into the key channels of travel retail further and with deeper relationships with our partners, to offer more choice for travellers searching for the perfect gift or something to remind them of a travel memory.

Each Sekonda watch undergoes 21 quality control checks, and we only use top of the range Japanese movements made from quality components. Sekonda watches are guaranteed against defects in materials and workmanship for two years from the date of purchase.

Sekonda’s​ TRC Members are: