Peers Hardy
Founded in 1978, Peers Hardy has evolved into a major watch manufacturer and distributor, serving both the domestic and international markets. Peers Hardy has a distinguished portfolio of brands including Reflex Active, Radley London, Jacques du Manoir, Police, Timberland and children’s collections from Tikkers and Disney.
2025 marks a significant milestone as Peers Hardy have been entrusted with the global design, manufacture and distribution of the esteemed British watch brand, Rotary which is celebrating its 130th year, and is pleased to become a member of the Travel Retail Consortium
We are proud to become the custodians of Rotary and shaping an innovative and vibrant future for the brand.
Over the last 15 years Peers Hardy has grown its presence significantly within Travel retail, partnering with some of the worlds leading airlines including British Airways, Virgin, Jet2, Easyjet, Emirates and TUI to name a few. We have introduced displays into numerous duty free locations as well as supporting ferries and cruise ships with bespoke installations.
We are now looking to grow our travel retail business internationally with Rotary and our other brands across all areas of Duty Free.
James Barrett
General Sales Manager Licensed Division
James joined Peers Hardy in 2022 after spending 15 years in the watch trade at Time Products. Looking after the bespoke promotional business initially, James now combines this with looking after the UK and European business for Peers Hardy’s growing licensed children’s ranges – this includes accounts such as Avolta and Harding Brothers having had previous experience looking after Condor/Brittany, DFDS and P&O ferry companies.
Peter Ashfield
Sales Director Licensed Division
Having established both the Peers Hardy travel retail division and Disney partnerships nearly 20yrs ago, Peter is now looking forward to taking Rotary to new consumers and delighted to be partnering with the Travel Retail Consortium to help with this journey. “Anyone who has worked in the travel sector will know that it can be incredibly hard work but thoroughly rewarding and most of all great fun! We look forward to supporting the TRC with our combined 40yrs knowledge of the watch industry and making some new friendships along the way!”
