Imperial Brands
Imperial Brands, is a global consumer-focused organisation and the fourth largest international tobacco company operating across 120 markets.
Our purpose is to forge a path to a healthier future for moments of relaxation and pleasure, and our vision is, to build a strong challenger business powered by responsibility, focus and choice.
We celebrate the enduring success of our iconic, much-loved cross-category tobacco brands. Whilst at the same time, we are innovating to create potentially lower-risk products, delivering increasingly satisfying experiences for consumers. By putting the consumer at the centre of what we do, we seek to strengthen our sustainable delivery and unlock long-term value for all our stakeholders.
Our portfolio includes international market-leading brands such as Davidoff Cigarettes, Lambert & Butler, Golden Virginia, Rizla, Backwoods, Skruf and ZoneX. This ensures we have a complete market offering for our consumers to meet their diverse and evolving needs.
Imperial Brands’ challenger mindset is an important and distinctive attribute. Although our brands have a deep heritage, Imperial is an ambitious challenger, providing genuine choice for our customers and consumers, as well as being an additional responsible industry player for regulators and policymakers.
Our ambition for a better future includes a commitment to building a more sustainable business in support of a healthier planet. This is reflected in our approach to environmental, social and governance (ESG) responsibilities, which are a fundamental pillar in our new business strategy. Our ESG commitments are aligned with the UN Sustainable Development Goals (SDGs) as we remain dedicated to operating responsibly in everything we do, respecting our people, our communities and our planet.
Imperial Brands TRC Member is:
Andreo A Biondanim
Area Sales Manager Duty-Free UK&I
Andreo has been in the tobacco sector since 2004. He started his journey with JTI in South Africa and had the opportunity to move to California, USA, in 2008. In June 2016 he joined Imperial Brands UK as a Retail Business Representative and moved through the business. During his last six years, he has covered Key Accounts, Wholesale, Distributors, and the vape channel. Before joining the Duty-Free & travel retail team, he was an Area Business Manager (on an 18month secondment) responsible for nine RDRs.
His passion is travel, food, and woodwork. “I would love to taste every culture’s food but not the mainstream dishes you see in restaurants, but something the locals consider popular,” he says.
He and his wife have been together since 1999, married since 2007, and he has two daughters (18 and 13 years old).
