Established in 1981, Aurora World is a global leader in the design, manufacture, and distribution of high-quality plush products. A recent move into Eco and sustainable production have seen our distribution grow to a record 65,000 plus retail partners globally. Our in-house design team focuses on creating sought-after products made from top-quality materials and always aims to be ahead of the curve, creating new trends. We partner with a diverse selection of retailers including department & gift stores, and leisure sector retail including theme parks & Zoos and high-end toy stores. The Travel Retail sector is one of the fastest growing markets for us with over 1,200 retail windows
Our most popular collections within Travel Retail include our stunning, supersoft Eco Nation collection made from recycled PET bottles, Sparkle Tales, Fancy Pals, Palm Pals and YooHoo. All YooHoo characters include a QR code which consumers can scan for access to the dedicated website with details of YooHoo mobile apps including various games, and activities for children including access to multiple Netflix original content “Yoohoo to the rescue cartoons ”. All products are made using sustainable and eco-friendly materials.
Aurora World’s TRC Member is:
Travel Retail Sales Manager
Celebrating 30-plus years in the travel retail industry; after 21 years heading up Travel Retail with plush toy company Russ Berrie, Garry spent seven years with travel retail distributor Scorpio Worldwide setting up Scorpio’s new business in the Middle East whilst being based in Dubai. For the last six years, he has been heading up Aurora’s travel retail business. “For sure travel retail is in my blood it is a great business to be a part of, I am also very fortunate to be with Aurora a great company who are totally committed to the sector,” he says.