Kurate International will return to Cannes for the TFWA World Exhibition with an expanded portfolio of new jewellery and watches, alongside refreshed packaging, merchandising and brand imagery as it looks to build its presence and awareness across the global travel retail market (stand K56, Green Village).
A key focus for the company at this year’s exhibition will be the continued development of its popular stainless-steel jewellery offer, with a number of new pieces joining the collection following a positive response from customers.
Leading the newness will be a multi-piece stainless-steel set featuring five pairs of earrings and three necklaces. Launching in Cannes for the inflight channel, Kurate anticipates the set becoming a new hero product within its travel retail portfolio, building on the popularity of its existing multi-piece formats and the strong performance of stainless-steel products such as its bangles.
Further additions will span necklaces, earrings and bracelets, giving travel retail customers an even broader choice of accessible, giftable jewellery.
Kurate will also introduce new fashion jewellery designs reflecting some of the trends influencing its latest collections. These include sparkling sets, colourful bracelets and new pearl pieces, alongside designs inspired by the continuing demand for a “pop of colour” and shell and nautical influences.
The company is also expanding its watch offer with four new products across two styles and different colourways. Among the new designs is a watch featuring an on-trend metal strap.
Sharon Edwards Smith, International Key Account Manager at Kurate International, said: “TFWA World Exhibition is always an important opportunity for us to meet with our existing partners as well as introduce Kurate to new customers from across the international travel retail industry.
“We have a great deal of newness to share this year, particularly within our stainless-steel collection, which has been performing very well for us. Our new multi-piece set brings together the style, versatility and value that our customers are looking for, and we are excited to introduce it to the inflight market in Cannes.
“At the same time, we continue to respond to changing fashion trends with colourful, highly giftable pieces that can create excitement and encourage impulse purchase within the travel retail environment.”
Alongside its product launches, Kurate will use TFWA World Exhibition to reveal a refreshed presentation across its travel retail offer.
The company has developed new and improved packaging featuring a more minimalistic pink-and-white aesthetic. Updates include new pink earring cards for the permanent promotional side of Kurate’s FSDUs, as well as redesigned gift boxes for necklaces and sets, earrings and bangles.
New additions to both the company’s FSDU and countertop merchandising ranges will also be showcased in Cannes, supported by new brand imagery.
Kurate’s promotional FSDU offer continues to perform strongly, supported by products designed around accessible price points and gifting. The company will also continue its popular gift-with-purchase make-up bag promotion into 2027 following a positive response from customers.
The packaging evolution forms part of Kurate’s ongoing efforts to reduce the environmental impact of its operations. Wherever possible, the company seeks to use recyclable, reusable or lower-impact packaging materials while ensuring products remain protected and attractively presented. Kurate continues to review new materials and solutions as it works to reduce waste across its collections.
With a broad range of newness on show, Kurate will use its presence in Cannes to strengthen existing customer relationships, meet potential new partners and raise awareness of its proposition as a stylish, accessible and commercially focused jewellery brand for the travel retail channel.