Imperial Brands
Imperial Brands, is a global consumer-focused organisation and the fourth largest international tobacco company operating across 120 markets.
Our purpose is to forge a path to a healthier future for moments of relaxation and pleasure, and our vision is, to build a strong challenger business powered by responsibility, focus and choice.
We celebrate the enduring success of our iconic, much-loved cross-category tobacco brands. Whilst at the same time, we are innovating to create potentially lower-risk products, delivering increasingly satisfying experiences for consumers. By putting the consumer at the centre of what we do, we seek to strengthen our sustainable delivery and unlock long-term value for all our stakeholders.
Our portfolio includes international market-leading brands such as Davidoff Cigarettes, Lambert & Butler, Golden Virginia, Rizla, Backwoods, Skruf and ZoneX. This ensures we have a complete market offering for our consumers to meet their diverse and evolving needs.
Imperial Brands’ challenger mindset is an important and distinctive attribute. Although our brands have a deep heritage, Imperial is an ambitious challenger, providing genuine choice for our customers and consumers, as well as being an additional responsible industry player for regulators and policymakers.
Our ambition for a better future includes a commitment to building a more sustainable business in support of a healthier planet. This is reflected in our approach to environmental, social and governance (ESG) responsibilities, which are a fundamental pillar in our new business strategy. Our ESG commitments are aligned with the UN Sustainable Development Goals (SDGs) as we remain dedicated to operating responsibly in everything we do, respecting our people, our communities and our planet.
Imperial Brands TRC Member is:

Andy Blacker
Area Sales Manager Duty-Free UK&I
Andy has been in the tobacco sector since 2005. Starting in the UK domestic market as the Space Planning Manager responsible for the merchandising of product across multiple accounts and independent retailers. In 2012 he moved to Hamburg Germany to take up the role of Duty Free Area Manager for UK, Spain, Canaries & Portugal and then later moved into the role of Key Account Manager looking after Dufry & DFS. In 2019 Andy moved from Duty Free into Travel Retail as Trade Marketing Manager supporting the border business for Imperial Brands. Leaving Imperial due to the impact of covid in 2021 Andy worked for Harding+ for 2 years in the Design and Space department. Then in 2024 Andy moved back to Imperial Brands taking over from Andreo (who you will remember from the TRC) as Area Sales Manager looking after the UK & Ireland.
In his spare time Andy likes to travel, read, watch, and play sport when possible. He and his wife have been together since 1999 and they have a son and daughter aged 22 and 20.

