Imperial Brands will place the spotlight on the 100-year anniversary of Davidoff at the upcoming TFWA Asia Pacific Exhibition & Conference, reaffirming its long-term commitment to the global travel retail channel and its continued focus on building strong, premium brands (Basement 2, Stand 2-Z33).
The company maintains a strong emphasis on its combustible tobacco portfolio, reflecting a sustained commitment to a category that remains a key driver of footfall and spend in global travel retail. Estimates suggest that combustible products account for around 90% of total nicotine delivery revenue in global travel retail, highlighting their continued importance within the category. Accordingly, Imperial Brands continues to prioritise combustibles as a core part of its offering, while evolving in line with changing consumer expectations.
This approach is closely aligned with Imperial Brands’ 2030 strategy, which prioritises long-term brand building, product quality and targeted innovation. The Davidoff centenary initiative serves as a flagship example of this direction, reinforcing brand heritage while supporting continued growth.
The company’s ongoing investment in travel retail underpins a period of strong business performance, with a focus on delivering meaningful, consumer-led innovation. This is further reflected in its approach to market development, where initiatives are shaped by regional insights and evolving shopper needs.
The showcase will place particular emphasis on the continued strength and relevance of Davidoff, as Imperial Brands marks a century of the iconic brand with a focus on craftsmanship, heritage and enduring quality. This milestone also reflects the company’s broader approach to brand building in travel retail, combining a challenger mindset with a strong focus on understanding and responding to evolving consumer preferences across regions.
Vangelis Nikolopoulos, Global Duty Free & Export Regional Manager, Region East (EEMEA, APAC), Imperial Brands, commented: “Celebrating 100 years of Davidoff is a significant milestone for us. It is a brand built on a rich heritage of quality and craftsmanship, and this anniversary allows us to reinforce its premium positioning while continuing to evolve in line with today’s adult consumer expectations. Our focus remains on building brands that resonate, guided by deep consumer understanding and a commitment to excellence.”
This consumer-led approach is central to Imperial Brands’ strategy in global travel retail, with initiatives increasingly shaped by regional insights to ensure relevance and impact in a fast-evolving channel.
The company’s presence at the TFWA Asia Pacific Exhibition & Conference will also underline the importance of the region and the role of industry gatherings in shaping future growth.
Loukia Alepochoriti, Head of Corporate and Legal Affairs – Global Duty Free & Export, Imperial Brands, added: “TFWA Asia Pacific remains a key moment for the global travel retail community, bringing together partners from across the region to connect, collaborate and exchange insights. Asia Pacific continues to represent a dynamic and evolving landscape, and events like this are essential in helping us better understand regional nuances and respond with relevant, consumer-led initiatives.”
Imperial Brands’ presence at the exhibition will focus on strategic engagement with partners, reinforcing its long-term commitment to the channel and its role in supporting sustainable category growth.