The donation page is now live for the Travel Retail Consortium’s (TRC) 2025 ‘Walk for a Cure’ events in aid of Alzheimer’s Research UK. As its nominated charity for this year, the TRC’s main fund-raising activity will be two charity walks in September 2025, with all proceeds funding life-changing dementia research.
The TRC has set an ambitious target of raising £18,000 for the charity, which would fund a PHD research student for a year. “It’s a great deal of money but we are really hopeful that the travel retail industry – plus friends and family of the individuals taking part – will come together and help us to raise our target,” says Sharon Edwards-Smith, Chairperson at the Travel Retail Consortium. “The page has only just gone live, and we’ve already almost reached £2,000, so I’m really hopeful that we will reach our goal by September.”
Donations can be made direct to the TRC page on this link:
https://walk.alzheimersresearchuk.org/fundraisers/otravelretailconsortium
(important, please scroll down to orange Donate to Travel Retail Consortium button) or to individuals taking part who may contact industry colleagues direct. ALL donations (whether to the TRC or individuals) go into the central Consortium fund-raising pot.
Members of the industry are also invited to take part in one of the walks and help fund-raise towards the total. There’s a distance to suit everyone, whether a seasoned walker or a beginner. Choose from 13, 21 or 42k in the Peak District or 6, 21 or 34k in the Cotswolds.
Those interested in taking part should email Julie Hawkins: julie@cotivision.com or Becci Calver: beccicalver@hatch.co.uk for a Step By Step guide to registering.
Alzheimer’s Research UK is the UK’s leading dementia research charity. Their mission is to accelerate progress towards a cure for dementia, by revolutionising the way the condition is treated, diagnosed and prevented.
For more information, please contact Julie Hawkins julie@cotivision.com or Becci Calver beccicalver@hatch.co.uk.
We look forward to seeing you there and walking together towards a future free from the heartbreak of dementia.
