Exceeding expectations: Mondottica looks to the future with new eyewear from key brands
- The eyewear specialist’s brand archive starts with names like AllSaints and Christian Lacroix and ends with Vivienne Westwood, taking in Sandro and United Colors of Benetton along the way. Millie Bobby Brown’s Florence by Mills and Reebok eyewear brands are portfolio newcomers
- Latest collections will feature at the upcoming TFWA World Exhibition onboard ‘The Sea Bluez’, in Harbour Village
Eyewear specialist Mondottica boasts a design philosophy which marries aesthetic appeals with flawless function. Its impressive archive of brand partners starts with AllSaints and Christian Lacroix and ends with Vivienne Westwood, taking in Cath Kidston, Sandro and United Colors of Benetton along the way. Millie Bobby Brown’s Florence by Mills and Reebok eyewear brands are portfolio newcomers.
Ready to share its latest collections with visitors to the upcoming TFWA World Exhibition, Mondottica is once again taking part in the annual Cannes event, featuring new ranges from its key brands onboard The Sea Bluez yacht, Harbour Village.
New eyewear from the Reebok and Florence by Mills brands will be highlighted offering a preview before launches in global travel retail early next year. New styles from Mondottica’s Ted Baker, and other popular UK brands including Cath Kidson and Vivienne Westwood, will also be featured.
Mondottica National Accounts Manager Sunglasses & Travel Retail Louise Porte said the company’s offer at this year’s TFWA event reflects a mission shared with it brand partners to create eyewear that exceeds all expectations.
“Mondottica has been making eyewear for household brand names for over 20 years,” she says. “We have a reputation for design acumen and close partnerships with our brand clients. Like us, they put core values of customer, excellence, integrity and respect, at the forefront of their products. And that shows in the eyewear we produce to meet the needs of a changing and challenging market where consumers are not just looking for sunglasses. They are looking for quality, outstanding designs, wearability, sustainability and premium products at reasonable prices.
“Long-term partnership is at the heart of what we do,” Porte added. “That goes for our brand partners and our partners within the travel retail industry.
“Building on our successful partnerships with airlines and cruise retailers, Mondottica is looking to expand its network further in travel retail with key airports targeted. We do have a focus on the Middle East and India, but our brands and their products have international appeal and easily meet the needs of varying demographics.
“We look forward to sharing our exciting new product line-up and our plans for the future at TFWA World.”
Florence by Mills
Florence by Mills – Millie Bobby Brown’s first range of sunglasses – will launch in global travel retail in Spring/Summer 2025. With an achievable price point, the range targets Gen Z consumers and their demands for style and sustainability.
Florence by Mills sunglasses are made using sustainable renewable acetate and incorporate certified recycled content.
Mondottica secured the licensing agreement for Florence by Mills earlier this year, in what was regarded as a major win for the company and a key addition to its growing portfolio of accessible luxury eyewear brands. The brand is expected to play a key role in expanding Mondottica’s global footprint.
“Mondottica has moved into a new demographic with this brand which resonates well with Gen Z consumers and has extremely high engagement with its customers and fans, and we have high expectations” Porte said.
A wide range of Florence by Mills styles will hit the Cannes spotlight, all featuring Acetate Renew, a more sustainable alternative to traditional acetate, made from 100% sustainable acetate flake using waste normally sent to landfills.
FBM5014 is in Pearlised Purple, with Florence by Mills branding on the temple and a metal end cap detail providing a pop of lilac tonal colour. The brand signature lightning bolt sticker is on the temple tip.
FMB5015 in Gloss Black offers a fashion-forward rectangle shape, with standout Florence by Mills branding on the temple while FMB5001 in Sea Green is oval shaped with a wave-inspired pearlised marble temple complementing the acetate front.
FMB5007 in Pearl & Purple has a square-shaped frame with cloud-inspired lens shape, pearlised front and glass and matt texture on the temple.
All designs feature standout Florence by Mills branding.
Reebok
As the first sports fashion brand in the Mondottica portfolio, Reebok eyewear is set for a 2025 launch, with a new technical touch making its debut at Cannes along with three standout styles, including the unisex Grant (RBK5011), in Crystal Raspberry and Crystal Blue colour codes. The style introduces a sport inspired shape, with dual colour acetate on the front and temples, complementary lens colour and colour infill branding on the temples.
The Reebok sunglasses feature polarised lenses.
Christian Lacroix
A flamboyant conjuror of colour and design, Christian Lacroix is revered for his hi-luxe take on feminine couture. Combining luxury and insouciance, his artisanal pedigree is characterised by a passion for print and embellishment.
The latest Christian Lacroix’s eyewear offers a symphony of hues and designs inspired by the natural world. Highly detailed, the collection is imbibed with unmistakable sculptural touches of Lacroix brilliance, with decadent chains and layered effects reflecting the finest of Parisian haute couture and offering the wearer a lens into the Lacroix world.
Six new designs include BLUE SUMMER BLOOM, a head-turning masterpiece with Art Deco floral detailing and a lightweight acetate intricately layered to create a front-facing 3D effect featuring a Lacroix ‘CL’ logo pin detail. The effect continues onto the wavy temples which also display the brand’s signature monogram and butterfly on each temple tip. Another standout style is the round PINK PARIS SEVEILLE, a masterful mix of pink, magenta pink and crimson colours. Rope inspired temple details in a matching pink acetate are key design markers alongside a signature Lacroix butterfly which flutters onto the temple tips.
All Christian Lacroix frames feature bespoke acetate, adding to the exclusivity of the brand.
Sandro
Sandro is known for its laid back contemporary style and its chic collection of directional eyewear designs for women is no exception. Effortlessly cool, this Parisian brand takes inspiration from the art of Garance Vallee – known for fusing architecture, art and design – to rework each design into an offer of transparent neon acetates and dynamic frame shapes.
Sandro is a less-is-more brand and staying true to its keep-it-simple ethos, the new collection is as wearable as it is chic and includes ZINGY in on-trend Crystal Geen Apple acetate in a geometric cat-eye style with a visible structured core wire and TOKYO TORT, a super-chic glass-in-glass style frame in tortoiseshell and pastel blue acetate. The flattering cat-eye shape features chunky temples and the Sandro logo on each temple tip.
United Colors of Benetton
Since its introduction nearly six decades ago, United Colors of Benetton has been a master of colour. A pioneer of colour-blocking and primary tones in contemporary shapes for women and men, United Colors of Benetton has become the go-to brand for joyful colour-soaked expression.
The brand’s latest eyewear collection layers its colour credentials with signature vibrant prints and patterns and a minimalist design handwriting. Crystal colour hues in transparent coloured acetate and subtle colour pops sum up the new collection of fun frames, with playful prints, patterns and defined colour outlines juxtaposed with hand painted metal rims.
The collection for women is led by LUNA in Gloss Milky Pink, a bold fashion shape which taps into the on-trend colour blocking theme. The bubble gum pink has a clever clear pink acetate contrast under the lenses on the front, giving the frames an extra dimension. The frame is finished with the United Colors of Benetton stitch logo in gold on the temple and a light pink colour pop on the temple tips.
For men, United Colors of Benetton offers, among others, PABLO in Crystal Green, a bright khaki acetate with milky grey detailing around the lens. This lamination is also featured on the temple tips. A visible core wire and the stitch logo in silver on the front of the temples makes this instantly recognisable as a UCB frame.
About Mondottica
Mondottica is in business to build a customer focused international fashion eyewear company that is committed to making beautiful product. Through our collaborations and our partnerships, we aim to bring our Brand Partners’ vision to life through eyewear design, helping people to see.
Our Design philosophy marries both aesthetic appeal with flawless function, producing Eyewear that not only looks good, feels comfortable, and improves quality of life. Our Eyewear reflects the DNA of our licensed brands and delivers product through multiple channels on a global scale. Our organisation and the partners we collaborate with make up a culturally diverse group. We have a responsibility to not only be aware of our impact on People and Planet, but to take actions to reduce or remove any negative impact and create positive change for the future.
For further information contact Louise Porte, National Accounts Manager Sunglasses & Travel Retail. Email: louiseporte@montdottica.com. Tel: +44 (0) 7796 092479
PR queries: Row@essencompr.com Tel: +44 (0) 7525 234265
September 2024
