Molton Brown expands Asia Pacific travel retail presence with Lotte Duty Free Sydney downtown launch
Molton Brown has made its debut in Australia’s downtown duty-free market in partnership with leading travel retailer Lotte Duty Free.
The launch, which brings together the British heritage fragrance brand and one of the biggest travel retail operators in the world, will see Molton Brown’s popular collections offered at Lotte Duty Free’s Sydney Downtown store. Iconic fragrances such as Re-Charge Black Pepper, Coastal Cypress & Sea Fennel and Fiery Pink Pepper will feature alongside new favourites such as Wild Mint & Lavandin, as Molton Brown brings its full range of globally beloved Bath, Body, Hand, Fragrance and Home collections to shoppers in one of the world’s leading fragrance, beauty and skincare markets.
The debut builds on Molton Brown’s strong presence in the Australian domestic market, where the brand is listed in David Jones stores and online, as well as elsewhere in Asia Pacific. This expanded offer will allow the brand to fully leverage its excellence as an omni-channel retailer by delivering a complete offer for shoppers with engagement in every market.
Sophie Sponagle, Head of Business Development, Global Travel Retail, Molton Brown says: “We are delighted to announce this launch in a brand new market for us. Partnering with Lotte Duty Free to bring our products to domestic duty-free shoppers in Australia is the latest step in our mission to create a complete offer for consumers at every touchpoint across Asia Pacific and the global market.
“Our iconic collections are crafted with a dedicated focus on both sustainability and individuality, both of which are key drivers for shoppers in Asia Pacific, and we are thrilled to be expanding our offer to reach more consumers alongside one of the top retailers in the travel retail business.”
Media contact: Rebecca Mann, Essential Communications. Tel: +44 (0) 7973 933845
Email: rebecca@essencompr.com
About Molton Brown
Born in South Molton Street, London in 1971, Molton Brown is an enduring icon of uniquely British style. Working side by side with a collective of progressive perfumers, we nurture their artistic freedom to compose intriguing Eaux de Parfum and Toilette, iconic Bath and Body, Hair and Home collections. We always have and always will be Made in England; sustainably creating original sensorial experiences of the highest quality to empower your individuality. Molton Brown are proud to hold a Royal Warrant for the supply of toiletries by appointment to Her Late Majesty Queen Elizabeth II.
