The travel retail watch and jewellery specialist will capitalise on popular domestic trend with new waterproof collections for Belle & Beau
September 2024. Kurate International is heading to the upcoming 2024 TFWA World Exhibition (Green Village K56) with completely new jewellery and watch collections, focusing on the Belle & Beau, and Moon brands. Within the former will be an exciting new range of waterproof jewellery, capitalising on the popular trend that’s dominating domestic markets.
The jewellery and watch specialist have been a key player in the travel retail industry for over a decade, known for its Moon, Belle & Beau, and YOU brands which offer a range of high-quality gold, sterling silver and fashion jewellery at incredibly good value for money prices.
At this year’s TFWA WE event Kurate International will feature many new pieces including a completely updated selection of MOON watches for women, retailing at under £20; Plus new collections of Belle & Beau jewellery including Corda, Aurora, Twist, Bamboo & Tuscan.
Highlight, however, is expected to be the Belle & Beau waterproof range. Made for everyday wear, this collection of stainless-steel jewellery, including necklaces, earrings, bangles, anklets and gift sets, won’t tarnish, discolour or fade.
“You can wear it in the gym, in the shower, in the sea, on the beach – anywhere,” says Sharon Edwards-Smith, International Key Account Manager at Kurate International. “It’s stylish and on-trend, with a range of designs to suit all tastes. With very reasonable pricing, it’s an absolute no-brainer for travel retail.”
The waterproof offer will kick off with a collection geared towards inflight sales, with a ground store and cruise-ship/ferry selection to follow.
“We’re really excited about this new collection and hope our existing retail partners – and potential new customers – will come along to the stand to see it,” continues Edwards-Smith.
Kurate International returns to TFWA WE in the wake of another incredibly successful year with multiple new openings including Edinburgh. Marrakesh, Montenegro and Sophia airports for Belle & Beau; plus NCL Cruises, Cancun and Los Cabos international airports in Mexico for YOU. Faro airport will be coming on-stream later this year.
Edwards-Smith notes Kurate’s openings earlier this year in Cyprus (Larnaca and Paphos airports) have proved very successful. “Kurate’s jewellery and watch ranges continue to offer travellers exceptional value and quality – whether they are purchased as a self-treat or for gifting – our aim is to stay ahead of the curve with collections that are relevant, on-trend and easy-to-purchase.”
For further information please contact: Rowena Holland, Essential Communications. Tel: +44 (0) 7525 234265. Email: row@essencompr.com
