Created for global leading travel experience player, Avolta, The Meadows is the first in the Edinburgh Gin Traveller’s Collection series.
The Edinburgh Gin Boutique at Edinburgh Airport, the historic home city of Edinburgh Gin, is a stunning 20 square metre space in Avolta’s World Duty Free store. It reflects the architecture of Edinburgh Gin’s new distillery and visitor centre at The Arches near Waverley Station in central Edinburgh, which opens this autumn.
The Meadows is a new London Dry style expression, reminiscent of a Scottish meadow, taking inspiration from the beautiful park in central Edinburgh, affectionately known to locals as The Meadows.
Edinburgh Gin Head Distiller, David Wilkinson says: “The initial aroma has a big hit of verbena and lemon, with a hint of spearmint. This is followed by the more subtle aromas of elderflower and chamomile. On the palate, the initial herbal flavour develops into soft lemon. The aftertaste is dominated by meadowsweet; floral but with a finish of honey and almond.”
This new expression will complement the existing range of full-strength gins: Avolta-exclusive Key Lime & Ginger, Rhubarb & Ginger, Strawberry & Peppercorn and Classic, along with the three highly popular Edinburgh Gin liqueurs, Rhubarb & Ginger, Raspberry and Elderflower.
David de Miguel, Global Category Head of Liquor for Avolta says: “We are delighted to be able to offer our customers this Edinburgh Gin exclusive in the stunning Edinburgh Gin Boutique, located within our fully refurbished World Duty Free store. At Avolta, we are committed to supporting local brands and The Meadows exclusive perfectly captures the spirit of this much-loved greenspace, situated in the bustling city of Edinburgh. We are confident it will prove to be a popular purchase with the many travellers using the airport for their business trips, weekend breaks or well-deserved holidays, and enable them to take a memento of Scotland’s capital city home with them.”
The Boutique increases Edinburgh Gin’s impressive presence at the airport, complementing the brand’s signature bar at Plaza Premium’s airside executive lounge, which opened in 2022.
Edinburgh Gin’s new packaging recently made its Travel Retail debut at the Edinburgh Gin Boutique, before rolling out across the UK and internationally. It communicates the Filled with Wonder positioning and encapsulates the individual personality of each premium gin, highlighting the commitment to natural flavours.
“We are delighted to announce the arrival of our new expression The Meadows, which is exclusively available at our Edinburgh Gin Boutique,” says Ian Macleod Distillers Global Travel Retail Director, William Ovens. “The Meadows’ delightful combination of citrus and floral flavour notes offers something distinctive and complementary to the Edinburgh Gin range. The fact that it is ‘available to all’ means that all departing passengers can buy it, regardless of where they are travelling to.”
Edinburgh Gin was the first gin brand to introduce flavour to the category back in 2010 and is the number one super premium gin in UK travel retail.
