26 February Leicestershire, UK: Time Products (UK) is pleased to announce a new addition to its inflight team, Emma Finch, Senior International Account Manager joins the business to focus on Sekonda’s growing airlines portfolio, with new and returning airline partners boosting the brand’s growth potential in 2024.

Emma Finch joined Time Products (UK) on 5 February 2024 and has a wealth of watch and jewellery experience having worked previously at the Fossil Group and Casio.

“I am excited to be joining the Sekonda team during this period of international growth. I’m looking forward to working with our many airline partners to ensure the right Sekonda products reach as many travellers as possible,” said Emma.

New airline partners for Sekonda in 2024 are confirmed as Vietnam Airlines, South African Airlines and Kris Shop by Singapore Airlines; joining Swiss Air, Norwegian and Sri Lankan Airlines which are also new for this year.

Sekonda’s biggest airline partnerships include easyJet, Jet2, TUI and Virgin Atlantic.

Launching in May, Sekonda is partnering with easyJet for the promotion of two new Smart watch products, the Sekonda Active Plus Smart Watch gift set and the Sekonda Connect Ladies Smart Watch, that will both be featured in the easyJet inflight magazine and online for travellers to purchase at exclusive duty free price points of £79.99 and £75.99 respectively.  

This spring will see Sekonda invest in B2C marketing activity with both easyJet and Jet2. Sekonda is a silver sponsor for the easyJet SkyHigh Awards 5-7 March, while brand representatives are also taking part in Jet2’s week-long UK roadshow with traveller-facing events taking place in Manchester, Birmingham, Stansted, and Glasgow in April.

Note to editors:

Time Products (UK) owns the Sekonda, Accurist and Limit watch brands.

For further information, product shots, store visuals and comments please contact: Row Holland row@essencompr.com or Alison Farrington alison@essencompr.com