The new range will receive an exclusive early release with Avolta in travel retail

British heritage fragrance brand Molton Brown has unveiled its new collection for travelling shoppers, Sunlit Clementine & Vetiver, combining citrus and woody notes to create a sunlit scent with universal appeal. The collection will make an exclusive debut for travel retail shoppers with Avolta at UK airports from 1 April, before its national launch later that month.

To mark the debut, Molton Brown will launch an eye-catching and sun-filled campaign to enchant shoppers in the travel retail environment. Beauty Stations will be set up at key UK airports including Manchester, Birmingham, Leeds and Bristol, showcasing the Sunlit Clementine & Vetiver Range. At London Heathrow and Stansted the Beauty Stations will be joined by Must Have Tables, which allow visitors to fully explore the collections on offer in an accessible format, perfect for the travelling shopper.

Rohanne Collis, Key Account Manager, Global Travel Retail, Molton Brown says: “We are delighted to be launching our Sunlit Clementine & Vetiver collection as an early exclusive to the travelling consumer in our UK airports with our strategic partner Avolta. Offering this sneak preview underlines our close collaboration with our strategic partner and our dedication to offering something new and exciting for shoppers in the travel retail channel.

“With the summer travel season upon us, our Sunlit Clementine & Vetiver collection means that our travelling consumers can take the joys of endless sunshine with them wherever they are going.

“This collection speaks to the sense of happiness which is at the heart of travel and travel retail, and it is imbued with both the exquisite quality and conscious care for the world which are hallmarks of what we do here at Molton Brown.”

Beaming. Zesty. Feel-good

Since its foundation, Molton Brown has been dedicated to using the best ingredients in high concentrations, and this continues with the release of Sunlit Clementine & Vetiver, which brings together sparkling citrus and refined woody notes to create a long-lasting scent trail and a sense of endless summer.

At the heart of the collection is the clementine, whose natural joy is combined with other citrus notes to invoke images of rolling hills and citrus trees bathed in golden sun. Clementine, mandarin and lime are combined with creamy fig leaves and roasted hazelnuts, alongside a deep bourbon vetiver, which is further enriched in the Eau de Parfum to become the signature note.

Senior Perfumer Julie Massé says: “Clementine to me is sunshine all year long. I love its fizzy, zesty, green and bitter notes which have a complexity not found in other citrus fruits. It’s an instant injection of optimistic energy and warmth, inspiring me to connect with nature and reclaim a sense of peace.”

Alongside a dedication to using quality ingredients, a passion for sustainability has been at the heart of Molton Brown since the brand’s inception in 1971. Today, this continues with Sunlit Clementine & Vetiver, which is consciously created from plant to packaging. The mandarin and lime essential oils used in the collection are created as by-products of the juice industry, while the vetiver is farmed in Madagascar by local farmers who are trained in mindful working practices. These farming communities are also supported with assistance on food, education and medical treatment, to ensure a more conscious value chain.

As with all Molton Brown products, the new collection is 100% cruelty-free and made in the brand’s carbon neutral Hertfordshire factory. Sunlit Clementine & Vetiver is 100% vegan and presented in bottles crafted from 50% recycled plastic.

The Sunlit Clementine & Vetiver collection is available with Avolta from 1 April, before a national launch on 18 April. It consists of an Eau de Parfum 100ml, an Eau de Toilette (100ml), a Bath & Shower Gel (300ml) and a Body Lotion (300ml).

About Molton Brown

Born in South Molton Street, London in 1971, Molton Brown is an enduring icon of uniquagely British style. Working side by side with a collective of progressive perfumers, we nurture their artistic freedom to compose intriguing Eaux de Parfum and Toilette, iconic Bath and Body, Hair and Home collections. We always have and always will be Made in England; sustainably creating original sensorial experiences of the highest quality to empower your individuality. Molton Brown are proud to hold a Royal Warrant for the supply of toiletries by appointment to Her Late Majesty Queen Elizabeth II.


Molton Brown shares the warmth of endless summer