The company – which already has listings onboard some vessels worldwide – sees enormous potential for its Belle & Beau, Moon and new recycled silver Author range.
“We’re already working with cruise operators including Harding Retail so know that we’ve got the offer right for this sector,” says Kurate International Travel Retail/International Key Account Manager Sharon Edwards. “The variety of collections and designs that we offer, with rrp’s ranging from under £15 to £35 means that we can meet the demand from a cross-section of ferry and cruise operators – from holiday makers using ferries to reach their destinations to premium level cruise guests.”
During the Cruise Conference Kurate highlighted its new counter-top self-select display unit for Belle & Beau which is now available along with the existing free-standing unit.
“The introduction of the freestanding self-select display unit for Belle & Beau has been a fantastic success in ground-stores, driving impulse sales and resulting in phenomenal growth for the brand,” continues Edwards. “Each side targets a different purchasing motive or driver: gifting, best sellers, promotions, and travel retail exclusives. The new countertop version which holds up to 176 pieces (52 skus) is perfect for the cruise/ferry market; we showed it at the recent TFWA Asia Pacific event in Singapore and were further encouraged by the response.”
The success of Belle & Beau, with price points from just £12 to £35, is indicative of the opportunity for impulse-driven, stylish fashion pieces in travel retail. However, Kurate is equally aware of the traveller’s increasing demand for brands with eco-friendly, sustainable stories. Kurate’s new Author premium collection of jewellery that features recycled Sterling silver offers ranges specifically created for the cruise and ferry sector. “We’ve had a very positive response from cruise retail buyers here at the DFNI Cruise Conference this week; the conference has been very useful and it has definitely been worthwhile attending.”
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