Launching its brand redesign and advertising campaign to the travel retail industry at this October’s TFWA WE conference, Go Travel will also reveal its widest offer of travel retail pillows, travel accessories and adapters.
The new Ultimate 3.0 travel pillow will be available for market delivery in January 2023 and is the result of 12 months of product redesign and consumer research.
The Ultimate 3.0 travel pillow is made from soft luxurious fabric, with multi-close setting, features hypoallergenic properties and a non-slip rear panel designed for comfort.
Go Travel will present its full range of travel pillows at the TFWA WE showcase with a deeper offer of Dreamer Colours, now with matching eye-masks. The Dreamer range extension is a pre-curser to rolling out a premium offer of pillows, eye-masks, blankets and carry cases over the next year, as dedicated ranges for travel retail partners.
Joining the comfort range of travel pillows will be the redesigned Memory ZZZs 485 travel pillow, which offers new colours and targets younger Gen Z and Millennial customers with a more contemporary and functional design.
Stephen Worden, General Manager Go Travel said: “The Ultimate 3.0 is the result of extensive redesign, consumer research and our focus on product innovation over the last 12 months. We are delighted with this hero product, which is set to launch into the marketplace in January 2023.
“This laser focus on our core travel pillow ranges is due to customer feedback and the need to build our ranges based on traveller needs. We now have a wider offer with a price-point and product to suit different customer groups,” he said.
Go Travel is also celebrating its new branding and graphics identity with a stand design refresh in Cannes, and dedicated travel retail media ad campaign schedule for core products.
The new brand DNA ad campaign launched in May and underscores Go Travel’s commitment to expanding its ranges based on targeted growth in the travel retail market.