Au Vodka
Represented by GMAX Travel Retail, Au Vodka is a Millennial favourite. The Welsh premium vodka brand was co-founded by friends Jackson Quinn and Charlie Morgan and passed the £50m sales mark during its latest financial year.
Au Vodka has a loyal following around the world; it specialises in colourful and fruit flavour vodka and is known for its tall gold bottle and RTD cans. It is the UK’s number one premium vodka brand and the most searched spirit globally on social media. After launching in 2017, the brand is now available in over 40 countries worldwide.
2023 was the first year of travel retail listings for Au Vodka. The brand found immediate success in the duty-free channel and secured major listings with easyJet, Avolta, Bahrain Duty Free and DFDS last year. 2024 is already shaping up well and new listings are confirmed with Gebr. Heinemann, Lagardere, Jet2 and B&S.
Au Vodka’s TRC Member are:
Garry Maxwell
Garry Maxwell has more than 41 years of sales, marketing and distribution experience in global travel retail, plus over three years in retail buying with a major industry operator. With buckets of experience in all product categories, Garry founded GMAX Travel Retail in June 2020 during the Covid-19 Pandemic. After a very tough first two years, the company has now grown an excellent portfolio of key brands, including Au Vodka.
In the early days one brand brought Garry and Tim Young together and now they work hand in hand to grown the GMAX Liquor business.
Tim Young
Tim has over 34 years premium wine and spirit experience, including 12 years with Seagram and 19 years Brown-Forman. He has particular expertise in global travel retail and emerging markets and has, over the years, worked in managing and marketing roles for GTR and regions including India, Middle East, Africa, Central and South America. He is also a columnist for Global Drinks Intel. He now works with Garry Maxwell brand building for GMAX Travel Retail.
