The Cath Kidston SUN24 collection for women perfectly encapsulates the brand’s extension into eyewear
London-based eyewear specialist Mondottica is set to launch the latest collection from iconic UK lifestyle brand, Cath Kidston.
Cath Kidston is a globally known brand, which is highly popular with Asian consumers. Its passion lies in enchanting and nostalgic illustrations, whimsical floral prints and playful designs. The brand targets women of all ages with a style and flair that celebrates British culture… and Cath Kidston’s latest Sun 24 sunglasses collection is no exception.
Sun 24 perfectly encapsulates the brand’s extension into eyewear through a palette of summery pastels recalling spring freshness and a season of burgeoning possibilities. Every style is infused with Cath Kidston’s enduring charm, designed to uplift the everyday and to always deliver a smile.
Leading the collection, the floral print CK5019 Ingrid in Solid Black is a feminine vintage cat-eye shape frame. The Black Harmony Ditsy print features solid black in perfect contrast to the delicate flowers decorating the front and temples, with a stitched-look Cath Kidston logo positioned on the sides of each arm.
A light, refreshing take on a modern shape, the hexagonally shaped CK5022 Greta in a Crystal Light Pink acetate features a sprinkling of flowers on the temples in a signature Cath Kidston Toile Ditsy print. The floral story continues with a flower on the temple tip and the Cath Kidston logo on each side.
Cleverly contrasted, CK5020 Sophia in Pink Tort features an easy to wear square cat-eye front in a subtle rose tortoiseshell with feminine pink temples. Cath Kidston’s famous Rose print features inside the temples alongside the Cath Kidston branding.
Wearable CK5023 Marlene in Crystal Rich Dark Red has been designed to suit any face shape. A Summer Strawberry print in delicate pink features on the side temples, balanced with the rich red front with subtle floral details in the strawberry linking back to the classic Cath Kidston style. A core wire is visible on the inside, in addition to branded flowers on the temples tips and brand logo on the sides.
According to Mondottica’s National Accounts Manager – Sunglasses & Travel Retail, Louise Porte, the launch of the Cath Kidston collection is well-timed to coincide with the 2024 TFWA Asia Pacific Exhibition in Singapore in May.
“Cath Kidston is a very popular brand in Asia, and we believe this Sun 24 range is a perfect fit for travel retail in the region,” Lousie Porte said. “The designs are outstanding, the sunglasses are particularly well priced (RRP £52, compared with a £65 High Street retail price), and the prints are quintessentially ‘Cath’.
“Asia is a targeted region in Mondottica’s expansion strategy in travel retail. Along with Cath Kidston, a number of our brands, in particular Benetton, Ted Baker, Vivienne Westwood, AllSaints, and Pepe Jeans, are already well-known and popular in many countries in Asia. Now is the time to have them featured within all the duty free and travel retail channels.
“Mondottica is hoping to exhibit at TFWA Asia Pacific in 2025 and I will be in Singapore in May on a fact-finding mission to finalise those plans,” Louise Porte added.
Cath Kidston
Cath Kidston is a joyful British brand with prints that spark memories and products made for real life; gifts that pass on the joy.
The brand was born in a small shop in London’s Notting Hill in 1993 and today is a global life and style brand, available in over 40 countries worldwide. Cath Kidston exists to inspire the everyday optimist, with prints celebrating British culture.
New prints are hand-painted in the Cath Kidston studio in the heart of London, re-imagining the brand’s heritage and design, always with a smile. It is contemporary British design that embraces the brand’s heritage with a narrative, humour and a Cath Kidston wink – an everyday tote bag with a laptop pocket in an archive rose print, elegant pyjamas in a brightly hued dinosaur print, childrenswear with purpose, emblazoned with messages of positive sentiment and, of course, standout Cath Kidston sunglasses.
Cath Kidston’s storytelling prints celebrate the past and the present, both the brand’s London home and far-away
About Mondottica
Mondottica is in business to build a customer focused international fashion eyewear company that is committed to making beautiful product. Through our collaborations and our partnerships, we aim to bring our Brand Partners’ vision to life through eyewear design, helping people to see.
Our Design philosophy marries both aesthetic appeal with flawless function, producing Eyewear that not only looks good, feels comfortable, and improves quality of life. Our Eyewear reflects the DNA of our licensed brands and delivers product through multiple channels on a global scale. Our organisation and the partners we collaborate with make up a culturally diverse group. We have a responsibility to not only be aware of our impact on People and Planet, but to take actions to reduce or remove any negative impact and create positive change for the future.
