Widnau, Switzerland, 12 October 2023: World Connect AG, the leading technology and adapter accessories specialist announces new travel retail customer enquiries have returned and even surpassed pre-pandemic levels with ‘brisk business’ for its new SKROSS Travel and electronics travel accessories products at the TFWA World Exhibition conference earlier this month.
“The quality of meetings and the number of people that we met this year were exceptional,” says Sam Gerber, Managing Partner at World Connect AG. “This year, we noticed a much bigger interest in our brand and products compared to previous TFWA events. It’s the result of the hard work we have done in upgrading our brand visibility and substantial adaptions to our range of products.”
SKROSS has successfully integrated a new lifestyle range ‘SKROSS Travel’ into its collections. SKROSS is known as the pioneer in the product category of travel adapters for more than 20 years. This year, the company has put more focus on developing the brand and the overall perception of its product listings in travel retail.
“Our new collections aimes to complement the brand presence for SKROSS,” says Gerber. “One main objective, when we talk about travel accessories as an example, was to create a strong visual impact using our main colours red / white / grey. This strong Swiss brand identity has impressed many of our existing clients and we have been able to gain new listings very quickly – thus building what we call a ‘red wall of SKROSS’ in many locations,” explains Gerber.
With the newly expanded collection, SKROSS can now offer a more seamless range for travel retail customers. “Today, we can offer ‘power, charge, comfort’ under the same brand name. The reaction in Cannes has been positive, without any exemption,” says Gerber.
SKROSS has recently signed an exclusive agreement with WH Smith UK for listings in all UK airports for its new travel accessories range. Plus, Cannes provided the opportunity for the company to confirm a further new agreement with InMotion USA that will add up to 100 stores for its ‘red wall of SKROSS’ brand visibility campaign. Furthermore, SKROSS reports that the Middle East and India have seen ‘very strong interest from numerous partners’, with both regions representing great growth potential for the brand.
SKROSS is optimistic about future growth opportunities for its GTR business. “We are very happy and excited to see how rapidly GTR is coming back after such a major crisis. The resilience of the industry is unbelievable and we at SKROSS are particularly happy that our sector of products is now considered no longer a niche but a key part of the business,” continues Gerber.
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