Imperial Brands shone a spotlight on its truly global brand offering and its sustainability agenda at the recent TFWA World Exhibition & Conference.

During the exhibition, Imperial Brands showcased its strong cross-category offer, with its leading stable of brands. This included international brands such as Davidoff, Gauloises, West and Rizla, which are enjoyed by many from the very Western to the far Eastern corners of the world. These were complemented by Imperial’s more locally trusted brands, such as Skruf for those in the Nordics, as well as Lambert & Butler and Golden Virginia, for many British consumers seeking moments of relaxation and pleasure in countless destinations.

Imperial remains fully committed to the travel retail sector and believes that having the right brands for all travellers is a core component in allowing travel retail to rebuild bigger and better, Together as One.

Imperial Brands General Manager Global Duty Free & Export and Travel Retail, Christian Münstermann said: “Tobacco plays a vital role in the collective recovery of Duty Free and Travel Retail. It is one of the original categories in Duty Free which continues to drive footfall, leading to higher cross- category purchasing, and hence higher overall spend in markets where travel is recovering.

The TFWA World Exhibition & Conference was the perfect opportunity to re-connect with industry partners, celebrate successes, as well as share exciting plans for the future, such as Imperial Brands’ new global environmental, social and governance (ESG) commitments.

Placing the consumer first, Imperial Brands has proudly continued to provide an innovative offer for all nationalities, whilst maintaining an agile and focused approach, despite the turbulences that the industry has faced. Its recent successful launches of various crush ball initiatives for brands ranging from Davidoff Evolve and Davidoff Reach, to Lambert & Butler and Richmond, has been a testament to this.

“We expect this trend to continue going forward, which puts tobacco at the forefront of the sector’s recovery. From cigarettes, fine cut, rolling papers, cigars, to snus and next generation products, we at Imperial Brands are here to help drive this growth with our cross-category portfolio,” Christian Münstermann commented.

Imperial Brands also shared more on its ambitious new ESG strategy launched earlier this year. The strategy, which is fully aligned with the United Nations Sustainable Development Goals (SDGs), is built around three key pillars: Healthier Futures, Positive Contribution to Society, and a Safe & Inclusive Workplace. These pillars will be the essence of Imperial’s new booth at the exhibition, which has been crafted from sustainable materials, emitting less emissions and waste, for a better climate.

Christian Münstermann added: “There is no doubt that sustainability is a vital part of our industry today. This is why we were excited to share our new global ESG strategy, as well as achievements, with our partners in Cannes.

“At Imperial, we view sustainability as a journey whereby ‘the how’ we achieve our goals, is equally as important as the goals themselves. We are acting with a challenger mindset in our approach to ESG responsibilities. Inspired by the strong belief that a robust future of our channel can be created by focusing on making a distinctive contribution to the environment, local communities, and the wellbeing of Imperial’s people, for many more tomorrows to come.”